Mad Realities

I joined Mad Realities in 2021 as a founding community manager, at a time when the company wasn’t yet a media brand. During its early days, Mad Realities was a growing cultural experiment rooted in community. I came in with a simple mandate: be social, funny, and make people feel like they belonged. Within a few months I turned that mandate into a system for building real loyalty.

Within four months, we grew from 0 to 1,500+ deeply engaged members, sold out 548 membership passes priced between $300 and $13,000 (generating over $500,000 in revenue), and filled every event we hosted, from parties to live comedy shows and mixers. That early momentum built a strong culture of brand fandom, positioning Mad Realities as a hub where New York’s most exciting creators wanted to be.

As the company scaled, I expanded into roles across marketing, culture, and creative production, helping define a voice that was fun, chaotic, refreshing, and unmistakably online. That voice became the foundation of the brand and translated directly into content, contributing to a slate of shows that has since generated over 1 billion views.

On the creative side, I led and produced projects that pushed the brand forward visually and narratively. I led the creative of the Season 2 campaign for Behind the Scene with Anaa Saber, moving beyond static imagery into something more dynamic and culturally resonant.

I dipped my toes into producing and concepted/executed the series’ first viral episode featuring Tefi Pessoa.

In the following months, I wrote and directed a five-episode scripted web series, managing a 24-person cast and crew across a two-day, 16-hour shoot. Even as the company evolved into a content studio, the throughline of my work remained the same: build something people want to be part of.

Community Highlights